Let’s get real, a video is not some magical marketing tool that starts generating massive impact as soon as the export is rendered. This is especially true today with the flood of videos online. Technology and social media has made massive progression it the past few years. Prices of video camera’s have dropped and image quality has improved dramatically. This has made it much more accessible to produce video at more reasonable costs. Which means more people making there own videos, more competition in the industry, more videos being made.
So, whats the downside to this? A few years ago if you had video on your website or social media channels it was more exciting when people came across videos and you where more likely to engage them because video was rare. Nowadays, we have perhaps become desensitised. Some of us see huge amount of video everyday with the majority ranging from just plain awful to average and only the occasional good one.
How do you make the most from your video then? The most important thing would be to have a high quality professional & engaging video to start with. But that’s not enough, you can’t just send out the video, sit back and wait. Making the most of your video is about choosing where or when to use it or how to promote it.
We don’t leave our clients in the dark, we assist with making sure the video quality is the best it can be wherever it going to be use and we can even give suggestions on the best way to use the video, but it’s up to you to know your clients & customers.
Online distribution (Facebook, YouTube, website, etc.), is the most popular distribution for our clients. You might think posting a video on social media would be the easiest way to get your video seen but it’s probably the hardest. You have to consider the time the video goes live, how it can reach more than just your followers, on Facebook if you should pay to promote it, as a YouTube ad where it should run. Posting a video on your website, which page will it go on, where will it be on the page. These are just a few small things that can make a big difference to the potential views of your video.
It’s not all about mass view though. Perhaps your video is to take with you and show clients. A tablet might be too small and quite for a large group. During a presentation switching to open a video file might look unprofessional. In cases like these you should consider backup’s to your intended use or integrating the video with your workflow.
We could talk about many small things, but it all boils down to thinking beyond just getting that video file in your hands, think about how you are going to share it and how it will deliver the best return on what you have invested in it.